If we think that to create a successful game we have to be part of a great company and we launch the game that has some complexity to the market or have the best graphics possible, we are wrong. As they say, less is more, and in this sense, Color Switch is a simple but addictive game with 2D graphics for Android mobile devices and iOS that in these three months, has reached the 75 million downloads through the mobile application stores.
Behind Color Switch is David Reichelt and Aditya Oza same as developers as well as Fortafy Games publisher, based in Sydney, Australia. The reason for the success is due to the combination of simplicity and the need for enough to go changing the color ball in the eye of obstacle touch a certain pattern, coupled with the social virality skill.
At this point you can also add the exposure that has been taking in the various app stores, where in the case of Google Play has been available in first place for 27 consecutive days in the United States.
As discussed in VentureBeat , initially created the game using the Buildbox tool, which enables the development of visually by dragging and dropping elements, whose developers took them just one week. Now, with the success, it will hit the arcade machines in the fourth quarter of this year in the United States with the idea of launching 30,000 units of these machines.
Its business model is based on the different types of advertisements included in the application, allowing make available to users this game without economic cost to them. Color Switch has over a hundred to twelve levels and game modes.Fortafy Games have set a target to reach 100 million downloads.